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The ASA

The ASA- Advertising Standards Authority

The ASA regulate adverts in print, radio or video format which must not be deemed harmful, misleading or offensive. 

Harmful ads 

  • Levi advert 2012- Representing children with fireworks
  • Potential danger for younger target audience
Harmful and misleading
  • Boyle sports
  • Gambling: sports/football
  • Gambling is addictive/harmful 
  • It is deceptive because it draws you in at the beginning- as an ad for football and sports
  • Crowds and families cheering
  • False impression- words like dedication and commitment
  • It is actually an ad for a betting site
  • Using peoples passion for sport to encourage them to take part in gambling
  • Glamorises gambling

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