Sasha Nahum Unit 20 and 24 prep

Convergence Digital convergence The combination of 2 or more different technologies in a single device to perform similar tasks. It unites devices, systems, and people.  An example of this is a smartphone, as it allows for communication, access to information, photography etc. One can also access camera, microphone, facetime, alarm clock, and gaming. A Smarthome system lets you control parts of your house from your phone.  Advantages of technology convergence  Saves money To buy a phone, a camera, a stereo, a gaming console, and a computer would cost so much money. Combining all of them into one means that you only need to buy one.  Saves lives Digital convergence allows for the access to medical knowledge faster than it takes for an emergency service to arrive in a crisis. This lets anyone act fast to save lives.  Saves time Digital convergence gives you the ability to multitask, and get more things done at once.  It's only one device to carry around so it...

Analysing print advertisements  What makes the print advertisement on the following slide effective? What different advertising techniques can you spot? Case study- Red Bull: Find your wings... (slogan) Framing and composition Back shot- creates an enigma Medium close up- we are able to clearly identify the features of the picture- the icy mountains and the character.  Backdrop Elevated setting- drinking red bull allows us to be lifted from our ordinary world and experience something different.  Use of colour - creates meanings Word wings is in red Colours of the can are the same as the clothing on the character- this reinforces brand identity Relationship of the image and text - dominance The slogan and image of the product is at the highest point of the advert, which looks as though it is floating, or flying.  Costume of the character also reinforces the brand name. Denotation - the physical or literal meaning Connotation - what we infer from it, the deeper meaning...

Analysing television adverts- conventions Use of the camera extreme close up- a small section of an object or character close up- neck and face long shot- the whole body is visible wide shot medium shot- from the waist up point of view low angle- puts the character in a position of power and makes the viewer feel inferior high angle- makes the characters seem vulnerable and puts the viewer in a position of power over the shoulder Speed of shots slow motion to high speed has an effect on the type of atmosphere it is trying to create for example, this shows that something is taking a long time, to build tension  Voiceovers BOSS advert male with an authoritative voice target audience is similar to the voice we hear, they want to be like the individual  Text what text has been used? Why has it been used? have any specific techniques been included? Social media links? is there any social media connection? why might this be? creates more brand awareness, a large way advertising is n...

Job roles, Attributes and Etiquette Attributes - qualities  Personal, professional and etiquette Professional and personal Managing your time Public image Personal development Professional development Resilience Focus Creativity Communication skills Leadership skills Design skills Dependable Punctuality Teamwork Organised Patience Able to work both independently and in a group Show respect Give support Negative attributes- Unorganised Inability to take initiative  Procrastinate Indecisive Not dependable Cinematographer  An eye for detail Thorough understanding of lighting techniques, light colour, shade Strong technical knowledge of cameras and the film production process Strong communication skills- must be able to communicate with others to ensure that the scene corresponds with the script, and the directors vision.  Strong team management skills Listening ability What are the opportunities  Camera production assistant  Motion control operator  Camer...

The ASA- Advertising Standards Authority The ASA regulate adverts in print, radio or video format which must not be deemed harmful, misleading or offensive.  Harmful ads   Levi advert 2012- Representing children with fireworks Potential danger for younger target audience Harmful and misleading Boyle sports Gambling: sports/football Gambling is addictive/harmful  It is deceptive because it draws you in at the beginning- as an ad for football and sports Crowds and families cheering False impression- words like dedication and commitment It is actually an ad for a betting site Using peoples passion for sport to encourage them to take part in gambling Glamorises gambling

 Advertising Advertising is a campaign promoting a product or idea which can persuade or interest a target audience to purchase or use products and services. The campaign may use many different forms of media to promote a message for a set amount of time.  Media platforms used in advertising Magazine adverts Newspaper adverts Advertisement will reflect the nature of the magazine.  For example, if one was promoting an electric guitar they would feature it in a rock magazine. Video adverts Most likely to be seen on YouTube, or pop-up ads on social media. Social media adverts Instagram ads Facebook ads Twitter ads Facebook ads Websites. They can be pop-up ads Emails Radio adverts Television adverts Prime time slots- more expensive as they get more recognition Commercial stations rely on advertisements as a source of funding Both are examples of above-the-line advertising. Billboards Above-the-line advertising Expensive as they are accessible to a mass amount of people F...